f(x)’s Victoria models for Estee Lauder’s “Pure Color Lipstick”

f(x)’s Victoria has become the muse for cosmetic brand Estee Lauder’s latest product, “Pure Color Lipstick“!

Thanks to her kissable lips, Victoria was asked to model the beautiful colors of their latest lip product, which is scheduled for release next month. The product is noted for its eye-catching color and moist texture which gives off the perfect shimmer for the upcoming summer season.

Victoria, who claims to be an avid fan of the brand, actively took part in the photoshoot despite it going on for longer than planned. She worked directly with the photographer in coming up with poses to best express the product.

Out of the 35 different colors, Estee Lauder combined two that they felt best fit with Victoria’s image, ‘Berry Fizz’ and ‘Bermuda Pink’, and gave them the nickname ‘Victoria Pink’.

Alex Cho, Estee Lauder’s global make-up artist, commented, “Victoria’s bright and lovely image is able to express a variety of different sensual and mature charms. She’s a celebrity with one of the most beautiful lips as well.”

Fans can look forward to seeing the full photoshoot next month.