SM Entertainment’s massive in-house concert, “SMTOWN LIVE WORLD TOUR“, will finally have a stage in Europe!
On April 20th, SM Entertainment revealed, “‘SMTOWN LIVE’ gathered much success and interest from foreign fans during the concerts in Seoul, LA, Tokyo, and Shanghai. Therefore, this upcoming June 10th, we are planning to meet our French music fans at the ‘Le Zenith de Paris’ venue in Paris, France.”
SM Entertainment is the first Korean entertainment company to hold a collaborative concert in Europe. The venue where they will hold the concert is famous for hosting concerts from international superstars like Ne-Yo, The Pussycat Dolls, and the Jonas Brothers.
TVXQ, Super Junior, SNSD, SHINee, and f(x) – who are all scheduled to attend – are also at the center of the K-Pop wave in Europe. Indeed, just last January, a nationwide TV channel called 2TV gave a report on Europe’s Hallyu craze, which cited SM artists as the center of the wave.
BoA will not be attending however.
SM Entertainment stated, “From the Paris concert, we plan for our company’s artists’ to have more global activities – surpassing Asia and extending into America and Europe – by taking advantage of a wide variety of networks.”
So, if you plan on being in Paris in June, don’t miss out on this ground-breaking event!
Source: AsiaE
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